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Wesfarmers, Dockers kick arts goals

COMBINING football and art has earned WA one of two awards in the 2002 Australian Business Arts Foundation Awards

Wesfarmers and the Fremantle Football Club, in partnership with Deckchair Theatre, were chosen over contenders from around Australia.

Wesfarmers won the City of Melbourne Open award for its partnership with a range of WA arts organisations.

The Fremantle Football Club and Deckchair Theatre were awarded the Bytecraft Innovation Award.

It was the originality of the Dockers-Deckchair partnership that caught the attention of the judges.

The partnership involved Deckchair providing special match day presentations at Docker’s home games at Subiaco Oval.

Named “The Art and Soul of Football” the project provides Deckchair with exposure and fosters community support for the club.

The judges said it was an original, risky and intriguing combination that broke new ground and demonstrated that arts and sport could mix.

ABAF (WA)’s Henry Boston said partnerships with the arts provided business and industry sectors with real partnerships within the community.

“It’s a licence to grow (for businesses) rather than just a licence to operate,” he said.

Network Seven and Opera Australia won the partnership of the year award for their work promoting opera as an art form that is accessible to all Australians.

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