Versatile ASX listed telco Vonex’s recent trial marketing campaign in south-eastern Queensland to increase brand awareness and gather market intelligence has resulted in a 114% increase in daily average Vonex website and a spike in converted sales. The company’s major marketing push in October will target areas where the NBN is available but not connected yet, or construction is complete and the area is becoming available.
Newly listed telco Vonex, has wasted no time in taking its unique suite of telco products to market with results from its trial marketing push in Queensland showing some stunning stats.
According to the company, the recent trial marketing campaign has resulted in a 114% increase in daily average website traffic and a serious spike in converted sales.
Vonex’s trial campaign was aimed at achieving greater brand awareness and gathering audience intelligence, initially in Queensland.
Managing director Matthew Fahey said: “These results are very positive from our initial campaign tests and provide us with excellent insight to progress now to roll out the national campaign.”
The company’s major marketing campaign in additional capital cities around the country will start in October and focus on customer acquisition and branding.
Vonex’s timing is exquisite as the NBN has forecasted that of the 4 million addresses that are yet to convert from the old copper network to NBN fibre 1.5 million businesses and households are planning to do so within the next 12 months.
Converting customers will have to either re-pledge allegiance to their current telco supplier or lock in a new one as the old contract on the copper network will be voided when they convert.
Vonex is planning make merry from this market disruption and the small cap telco is planning to pinch customers from the major telcos as they convert over to the new fibre network.
Vonex will concentrate its marketing efforts during the big push in areas where the NBN is available but not connected yet, or construction is complete and the area is becoming available.
The company is also working with channel partners on a reworked incentive scheme that it believes will better leverage the existing network and recruit additional partners to coincide with the marketing rollout.
The company has already enjoyed considerable success with its efforts to increase market share with its registered cloud based PBX user base reaching a record of 24,000 users as at the end of July 2018, up from 18,700 in July 2017.