21/11/2012 - 07:11

The most misused word in all of sales

21/11/2012 - 07:11

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THE most misused word in sales will surprise you; it’s ‘value’. Value is a misguided and misused word whose meaning has gone fallow. It is used without meaning, understanding, and implication. It’s bantered about to the extent that customers (including yours) are becoming numb to it.

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