What underpins a strong brand? WA Business News asked a number of marketing industry players what they believe drives a strong brand in the WA market.The answers reveal some key issues that power the development and maintenance of a strong brand.

What underpins a strong brand? WA Business News asked a number of marketing industry players what they believe drives a strong brand in the WA market.The answers reveal some key issues that power the development and maintenance of a strong brand.