Tender meat now assured

QUALITY guarantee system Meat Standards Australia has been introduced into WA by Meat & Livestock Australia and Agriculture WA.

The system does away with the tradition of marketing beef through distinctive cuts and introduces a graded category of tenderness guaranteed to help consumers at point of purchase.

The MSA is the result of years of scientific research and testing. Its accuracy has been tested by more than 350,000 consumer taste tests.

The MSA-graded beef carries recommended cooking methods and there is a money-back guarantee if the beef does not meet the standard.

Initial take-up has been positive with more than 600 producers, butchers and supermarkets already involved in the program.

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