Search

Tender meat now assured

QUALITY guarantee system Meat Standards Australia has been introduced into WA by Meat & Livestock Australia and Agriculture WA.

The system does away with the tradition of marketing beef through distinctive cuts and introduces a graded category of tenderness guaranteed to help consumers at point of purchase.

The MSA is the result of years of scientific research and testing. Its accuracy has been tested by more than 350,000 consumer taste tests.

The MSA-graded beef carries recommended cooking methods and there is a money-back guarantee if the beef does not meet the standard.

Initial take-up has been positive with more than 600 producers, butchers and supermarkets already involved in the program.

Add your comment

BNIQ sponsored byECU School of Business and Law

Students

6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
47 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer