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Support colours public perception

THE walls of the art gallery are not usually the focus of much attention … it’s the art that usually steals the show.

But a partnership between Aalto Colour and the Art Gallery of Western Australia has helped the walls of the gallery take on a new light,

Aalto Colour business owner Sheryl Martin said she approached the gallery regarding the potential of working with it on an exhibition.

Aalto Colour created all the paint colours for the three major exhibitions held at the Art Gallery of Western Australia in 2001-2002.

Over the course of Monet & Japan, Rodin: A Magnificent Obsession and Islamic Art & Patronage: Treasures of Kuwait, the carefully mixed colours on the walls of the gallery complemented the exhibition.

“The partnership provided a great opportunity for us to be involved in the exciting things the gallery does,” Ms Martin said.

“Each time there was a major exhibition we worked to create a unique colour palette.

“Then we gave people the opportunity to purchase the colours while the exhibition was running.”

The benefits for Aalto Colour were evident when it became apparent customers came to the shop in Subiaco to buy colours they had seen at the gallery.

“We worked really well together,” Ms Martin said.

“It was really exciting to be dealing with a space like the Art Gallery of Western Australia, which has so many different lightings.

‘In some cases we made up to 10 different versions of a colour so that the colour would read evenly across the different light.

“It’s a challenge and of course it’s all done under a reasonable amount of pressure.

“But it’s good because it’s energetic.”

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