Steve Harris takes new WPP role

11/03/2020 - 15:44

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Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.

Steve Harris takes new WPP role
Steve Harris has been appointed WA’s Group General Executive WPP AUNZ. Photo: Gabriel Oliveira

Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.

Mr Harris has been appointed WA’s Group General Executive WPP AUNZ, with the group making similar appointments in Brisbane and Adelaide.

He will continue as chairman and chief executive of The Brand Agency, Perth’s largest advertising agency.

WPP has more than 60 brands across its operations in Australia and Asia.

As well as The Brand Agency, its major interests in Perth include a stake in the state’s largest public relations firm Cannings Purple.

It also owns public relations agency BCW, which last year absorbed PPR, the one-time WA market leader.

Other WPP brands operating in Perth include advertising and media agencies Wunderman Thompson, Wavemaker and Ikon, production house King St and government affairs firm Hawker Britton.

WPP has stated its new strategy will be implemented over three years to 2022 but Mr Harris was non-committal on specifics.

“The campus strategy is integral to WPP AUNZ’s transformation strategy, but there are no timelines at this stage,” he said.

“Needless to say, our teams are excited about the opportunity to continue to work together with our clients and our brands in WA.” 

WPP chief executive Jens Monsees said today the campus strategy aimed to bring the group’s brands closer together to forge greater collaboration.

“By having more of our brands housed in one location in these markets, and reporting to leaders in each campus, we will better utilise the rich and diverse capabilities of our people,” Mr Monsees said.

WPP said it has been trialling the campus model with great success at its 1 Kent Street office in Sydney, where 14 agencies have been part of an 18-month pilot to provide integrated offers and services to clients.

The strategy includes implementing an overarching CRM, having one content studio per campus and centralising finance, IT, legal and HR systems.

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