Steady as she goes for radio

THE big news in the third radio ratings survey for the year is that there’s no news.

Two of the market’s biggest commercial radio stations have managed to sit on exactly the same market share since the last survey, according to the measure of the radio share by demographics.

The All New 92.9 and 96FM have stuck to their guns in the third survey, clinging on to second and third place respectively, but the winner, Mix 94.5, is still a long way out in front of the pack

A drop of 0.5 per cent for Mix 94.5 still leaves the station 5.5 per cent ahead of its nearest rival.

With everyone back at work after Easter and winter fast closing in, the listening pattern of the Perth audience appears to have found a comfortable groove.

The biggest move in the market has occurred in the talkback arena, with 6PR picking up 1 per cent in the overall market share measured by demographic.

In the all important morning show slot Paul Murray has added a further 0.6 per cent to the audience, while Liam Bartlett on ABC 720 lost 0.2 per cent.

The ABC is yet to announce any replacement for Mr Bartlett, who is jetting off at the end of the month to Europe and America to undertake further study into investigative journalism as part of the Churchill Fellowship.

A new voice at the microphone might be an opportunity for ABC 720 to attract some new listeners, but then again it’s also a golden opportunity for the competition at 6PR.

The ABC is yet to make any announcement on who will sit in Mr Barlett’s chair during his sabbatical.

Looking at the audience share by session, 6PR appears to have had a very positive survey, tallying up some of the biggest gains in the afternoon spot, drive and the evening show.

In the battleground that is breakfast, market leader Mix 94.5 has taken the biggest hit, shedding a considerable 1.8 per cent.

Out of the big three commercial stations only 96FM managed to build on its audience share in the breakfast time slot, adding 0.6 per cent.

Despite showing very little change in the overall audience share the movement in the breakfast slot suggests there’s still a bit of channel surfing going on over the toast and tea as the temperature drops outside.

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