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Staff welfare a key priority

REPUTEDLY WA’s largest cabinetmaker, Coastline Kitchens has an interesting way of dealing with staff.

Workers are expected to work hard for the firm and in return the company is loyal to its staff.

Managing director Daniel Bosveld said Coastline had never sacked an employee for not working hard.

“I’ve had to dismiss a few for misconduct, but never for not working hard enough,” Mr Bosveld said.

He said as long as staff worked to the best of their ability he was happy.

“There is room for everyone. As the organisation gets larger it is easier to accommodate those that are not academic or can’t make it in a normal work place,” he said.

He said the company had older staff who found it difficult to work physically because of heart or back problems but were retrained to do other tasks.

The company has an oval behind its new premises in the East Rockingham Industrial Estate as well as an undercover 25 metre swimming pool.

Mr Bosveld said several years ago a union representative tried to recruit several staff but found he could not offer anything to the workers that the company did not already have in place.

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