Some assumptions can prove to be fatal

A LARGE number of businesses I have dealt with begin by telling me that their business ‘meets and exceeds customer expectations’. There are two problems, here – one, they’re also telling me that this is their point of difference and two, that there is real doubt as to whether they actually know what those expectations are to begin with.


(existing subscribers)

The password field is case sensitive.
Request new password

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
48 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer