Internal best practice will assist with external relationships. Photo: Stockphoto

Solid steps ensure customer loyalty

I’m sick of customer satisfaction. The worst companies in the world tout the fact that they won some satisfaction award or another. It’s not just a bad joke; it’s a lame statement.


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I agree with the author's statement that customer loyalty starts with employee loyalty. The good news is employee loyalty is not that hard to build. Empowering employees to think and act like owners, driving and participating in the profitable growth of the company, is a proven way to drive results and engagement. Industry leaders like Southwest Airlines, Capital One and BHP Billiton and hundreds of private companies treat their employees like trusted business partners, enabling them to make more money for their company and themselves. They consistently see both profits and engagement soar.

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