A NEW monthly newspaper has hit the streets of Perth, providing positive news and information for over-50s.
Funded by the Church of Christ Homes, The Standard will join publications like Have a Go News, targeting the ever-expanding seniors market.
The Standard Editor Brad Entwistle said the focus had been on building distribution rather than selling advertising.
“Our final target is 50,000 and we’ll be there by the July edition,” Mr Entwistle said.
Mr Entwistle said he considered the seniors market big enough and diverse enough to support a number of different publications.
“Although there are other players I don’t’ see them as competition, we all have a place to play in the market,” Mr Entwistle said.
“Our role is to bring responsible reporting of news and information that is timely and valuable to our readers.”
Have-a-go Editor Judith Treby said although The Standard was pitched at the same market as Have a Go News the two publications were not necessarily sending the same message.
“It’s hard to know what issues they’re going to direct at their demographic,” Ms Treby said.
Have a Go News has been in the market for 10 years now and the monthly newspaper has a circulation of 50,000.
“The publication aims to reassure seniors there’s a terrific life after finishing work,” Ms Treby said.
“After you finish work there’s no need to finish your involvement in the community, although we’re not linked financially with the Ministry of Sport and Recreation we do have an association.
