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Selling discretion online
ONLINE sex retailer Adult shop.com has beaten household e-commerce names to be named the number one e-tailer in Australia.
The ZDNet survey found the Adultshop.com website had excellent ease of use, security, privacy and product information. The WA-based e-tailer beat well-known names including eBay, dstore, Myer Direct and Qantas.
The award comes at a time when the company has faced very public scrutiny from regulator the Australian Securities and Invest-ments Commission.
Adultshop.com marketing manager Marc Loveridge said he was more surprised to learn the company had been included in the survey than to find it had won.
“Normally the media won’t look past the actual product category we are in. It shocked me we were included,” Mr Loveridge said.
“I think we hold our own in the Australian marketplace in terms of an e-commerce offering.
“What we offer online actually has a unique selling proposition, we’re not just selling books at the same price that you can buy them at a bookstore, we’re selling discretion,” Mr Loveridge concluded.
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Students
| 6th |  | Australian Institute of Management WA | 20,000 |
| 7th | | Murdoch University | 16,584 |
| 8th | | South Regional TAFE | 10,549 |
| 9th | | Central Regional TAFE | 10,000 |
| 10th | | The University of Notre Dame Australia | 6,708 |
47 tertiary education & training providers ranked by total number of students in WA
Number of Employees
Tertiary Education & Training Providers
| 7th | The University of Notre Dame Australia | 570 | |
| 8th | Electrical Group Training | NFP | |
| 9th | South Regional TAFE | 498 | |
| 10th | Central Regional TAFE | 413 | |
| 11th | Navitas | 300 |
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Show moreIt is important to note that the Morningstar information displayed by Business News is not to be copied or distributed except as authorised; and that such information is not warranted to be accurate, complete or timely and that neither Morningstar nor Business News are responsible for any damages or losses arising from any use of this information.
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