SGIO evolves sponsorships

FUTURE sponsorships undertaken by one of WA’s largest general insurers, SGIO, will have a strong community association according to State manager Garry Moore.

In an address to SGIO’s annual West Coast Eagles sponsors’ lunch last week, Mr Moore highlighted the growing emphasis on community sponsorships.

“Insurance is the ultimate community product and we now place emphasis on sponsorships that support community initiatives in injury prevention, crime prevention and risk mitigation,” Mr Moore said.

Speaking to WA Business News this week Mr Moore said that, in addition to its West Coast Eagles support, SGIO spent “a significant amount” on other sponsorships.

“Our sponsorship has evolved,” he said. “That has come about through a review of sponsorships and looking at what we are trying to achieve.

“The chief executive [of parent company Insurance Australia Group] Mike Walker recently made the point that insurance companies have three rules. One is to pay claims, the other is to price risk appropriately and the third is to reduce the incidence of claims in the community. To do that we need to reduce the risks and that is what we are concentrating on through our sponsorships.”

Mr Moore said SGIO’s 16-year sponsorship of the West Coast Eagles also had evolved.

“The added area is that they are so well recognised in the community and branded with SGIO, and our association with the Eagles has a high awareness, that we are increasing the awareness of our other sponsorships through that association,” he said.

SGIO launched a St John Ambulance online first aid course sponsorship at an Eagles home match earlier this year.

“We launched that at the game and there were up to 40, 000 people there who now know about it,” Mr Moore said.

Press and television advertising reinforced the sponsorship package.

Mr Moore said a significant community sponsorship package would be announced in approximately four weeks’ time.

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