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SE Asia gets a taste of WA

MORE than 20 WA companies are exhibiting their goods at a major South-East Asian food and beverage exhibition this week – Food and Hotel Asia 2002.

Concurrently, a showcase of gourmet food and beverages from 12 WA companies is also on display in the Cold Storage supermarket chain in Singapore.

Supported by the Asian Market Penetration program – run by the WA Department of Industry and Technology and the Department of Agriculture, together with the Producers’ Association and the Wine Industry Association – the promotion follows a visit to Margaret River last year by a senior Cold Storage representative.

Cold Storage has invited 50,000 of its customers to sample the goods and has agreed to undertake a media campaign and regular advertising within Singapore.

The two initiatives hope to build on the strong trade opportunities that already exist in South-East Asia. Already 70 per cent of processed foods exported from WA are sent to the region.

Margaret River firms taking part in the Cold Storage supermarket promotion are Cape Mentelle Vineyard, Brookland Valley, Moss Brothers, The Berry Farm, Vasse Felix, Sandalford Wines, Chateau Xanadu, Margaret River Chocolate Company, Margaret River Beverage Company, Houghton Wines and Lenton Brae.

Those participating in Food & Hotel Asia 2002 include Azzura Gelati, Diligent Earnings Ltd, Golden Boronia, Harvey Fresh, Princi Small Goods, Bluewave Seafood, Mills and Wares, PB Foods Ltd, the Sprout Factory and WAMMCO International.

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