Rampaging experience

ADVENTURE World has announced the second stage in its five-year expansion plan with The Rampage, a new $1.8 million ride.

Adventure World general manager Andrew Sharry said the significant investment in the new ride was indicative of the owner’s willingness to invest in the business and provide the capital required to recapture lost market share.

The Rampage is the amusement park’s first new ride since the introduction of the Tunnel of Terror in 1997.

Market research suggests the Perth market has a certain fondness for Adventure World, however the park has failed to move forward or define a clear strategic direction.

Hailing from Brisbane, Australia’s amusement park capital, Mr Sharry is confident this summer season will be the busiest the park has experienced for many years.

“Adventure World has lacked strategic direction … the capital investment represents a new strategic strategy and we now have a five-year plan for developing the business,” he said.

The new ride, a 31-seat gondola that writhes and twists providing a “staggering mind and body experience”, is the most technically up to date of its kind in the world.