Quickflix launches alliance with Presto

14/05/2015 - 11:03

Quickflix has responded to the entrance of streaming services into the Australian video subscription market by joining forces with one of them, Foxtel and Seven West Media’s Presto.

The online movie and TV streaming provider today announced an agreement with Foxtel to offer Presto’s content on the Quickflix platform.

Quickflix said the Presto streaming content would complement its pay per view movies and TV services, as well as its DVD through traditional mail subscription services.

Presto’s content library includes movies and shows from HBO, Showtime, eOne, 21st Century Fox and other major studios.

Quickflix chief executive Stephen Langsford said the company was very pleased to have entered an agreement with Foxtel.

“Streaming is taking off and this agreement will significantly bolster our content offering for existing and future Quickflix customers while improving our overall operating economics,” Mr Langsford said in a statement to the ASX.

“After a review of prospective partners it was obvious that Presto has the most impressive lineup of subscription streaming movie and TV content and we are delighted to be able to deliver this to our existing and future customers through the Quickflix experience.”

Quickflix said it was also working on enhancing its user interface, with a rollout of a new system to be rolled out in coming months.

The agreement follows months of upheaval in the streaming media environment in Australia, which Quickflix was the only operator outside of the major television stations and Foxtel prior to the launch of Presto on January 18.

Channel Ten quickly followed that launch with its Stan service, which was first offered to the public on Australia Day.   

However, the international market leader in streaming media, Netflix, changed the landscape even more when it launched its Australian service in March.

It has been just over a month after it was launched, but Netflix has already overtaken Foxtel as the dominant video subscription player for households in Australia, according to analytics firm Pocketbook.

Pocketbook reported 39 per cent of Australian household subscribers to video content had signed up to Netflix, nudging out Foxtel’s market share by 1 per cent.

However, that 39 per cent included users which were utilising VPN technology to access the US Netflix library, which is significantly more comprehensive than the Australian offering.

Stan has taken 7 per cent of the market, Pocketbook said, while just 1 per cent of subscribers had signed up for Presto. 

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