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Pigeons drop in on potential buyers

AN INNOVATIVE marketing ploy involving homing pigeons is being used to promote the $20 million Miami development in Bellevue Terrace adjoining Kings Park in West Perth.

The program involves the delivery of homing pigeons to be released as an expression of interest.

Homing pigeons were sent to all potential clients who were asked to release them if interested in the project.

The Bellevue Terrace site was purchased last year for $8 million and is the most expensive residential site to be sold in WA and the second most expensive site per square metre to be sold in Australia.

According to Tim Willing, director of selling agents Asset Special Projects, Miami is expected to set the trend for residential developments in Australia.

“Two of the five full-floor apart-ments have already been sold and we have received a tremendous amount of interest in the remaining three from across Australia, Asia and even Europe,” Mr Willing said.

“Miami combines state-of-the-art living on the edge of the city with an exciting cosmopolitan lifestyle and 400 hectares of parkland as your neigh-bour.”

The design has been inspired by the 1930s Art Deco style of the French Riviera by architect Barry Baltinas, of Total Vision, and includes five three-bedroom, three-bathroom apartments ranging in size from 480sqm to 500sqm. Prices range from $3.95 million to $4.85 million. The penthouse sold for $6.25 million.

Features include a theatre/music room, art gallery, circular lounge, temperature-controlled private wine cellar, four-car garage, state-of-the-art home automation and private balconies with 270 degree views across Kings Park, the city, the Swan River and the Darling Range. All apartments will have access to a fully-equipped gymnasium, leisure area, pool, sauna and spa area and a timber deck.

Construction is scheduled to start in April with completion expected in April 2002.

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