Perth Airport says it’s time for Perth and Western Australia to cast off the mindset of being isolated and embrace our position of being Europe and Asia’s natural entry point to Australia.
The airport will take on a new look to reflect the State’s unique natural wonders, sense of place, indigenous heritage, tourism experiences, and business opportunities. Perth Airport CEO Kevin Brown says Perth is perfectly placed to capture the tourism and economic opportunities created by a rising middle class in the Asian region.
“Around 4.5 billion people, 60 per cent of the world’s population, sit on our doorstep in Asia, and they are looking for new travel experiences, new suppliers of fresh food, new educational opportunities, and new business connections,” Mr Brown said.
“Most of them live within 10 hours flying time of Perth and yet we still make the mistake of thinking we’re incredibly isolated.
“Perth is actually closer than Brisbane, Sydney and Melbourne to 17 of the 20 most populated cities in Asia.
“Add to that the fact that we have the only direct flight service linking Australia to Europe and you begin to realise that Perth is the natural entry point to Australia for the majority of the world’s population.
“This really opens up a world full of possibilities for our State to bring more tourists to WA, create more business connections and export opportunities, and gain a larger slice of the international student market.
Mr Brown said the new Perth Airport brand would help promote Western Australia to the world.
“We want to deliver an airport which provides a warm welcome and a lasting first impression to interstate and overseas visitors – one that makes them want to experience the wonders of Western Australia again and again,” Mr Brown said.
