Paper chase

ALLEGATIONS of false advertising have been levelled at the WA arm of Ram Paper & Office Products.

In an advertisement, Ram stated that its white copy paper was “superior bright white sheet produced in WA”.

What has its industry competitors crying foul is that there is no paper manufacturing in WA.

Corporate Express’s Greg Welsh said the stationery market was a very competitive one, so it was extremely unfair for another company to try and gain an advantage through false advertising.

“There is no such beast as WA-made paper,” Mr Welsh said.

Vanguard Press general manager Steve McAlinden said the bulk of Australia’s paper was made in the eastern states, principally in Tasmania.

Ram state manager Luke McMurray admitted the ad was incorrect and that retractions had been sent to customers.

Under WA’s Fair Trading Act it is an offence to produce misleading advertising and breaches attract a penalty of up to $100,000 for corporations. It is also an offence under the Federal Trade Practices Act and breaches there draw much higher penalties.

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