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PR flows into Margaret River

PUBLIC relations firm Newscomm Corporate Communications is opening an office in Margaret River to service a growing client base in the South-West.

Newscomm managing director Rob Broadfield said the new office would initially work with a number of existing agribusiness clients in the area.

“We’ve got full-time office support there, we’ll go down for specific clients and specific issues,” Mr Broadfield said.

“We’re the only public relations firm with experience in managed investment schemes or tax-effective capital raising and we have great strength in viticulture and grape growing.”

Mr Broadfield said Newscomm would capitalise on business in the rapidly expanding area.

“The economic growth in the area is just under 6 per cent, the population is growing at a rate of 5.8 per cent a year and a lot of this is on the back of tourism and agribusiness,” he said.

“All the downstream services naturally come into play when you’ve got a strong economic boom.

“We’ve got experience in agribusiness and broad public relations experience, and we will be targeting local authorities.”

Mr Broadfield said that although initially the client base would mainly be businesses working within the wine industry, in the long term Newscomm aimed to work with government and provide business, publicity and promotional services to other businesses in the area.

“It isn’t just the wine industry, it’s given us the leverage to move in there with a relatively low-risk profile, once we’re there we fully intend to seek clients in other sectors,” Mr Broadfield said.

“We are the only significant corporate firm with a regional office.”

Apart from the traditional range of public relations services, Newscomm produces corporate video material using Mr Broadfield’s experience as a television producer and current affairs reporter.

“We offer the traditional range of public relations services and we’re probably the best in town at it, we also have a real-life former television news producer and current affairs reporter,” Mr Broadfield said.

“Most corporate television productions you see tend to be like video brochures,” Mr Broadfield said.

“Our mission in terms of corporate television is to never treat corporate television like corporate television we treat it as film.”

Despite the business opportunities the region offers, Mr Broadfield admits the Margaret River lifestyle is also very attractive.

“I run a pretty dynamic business here and the city is where the business is but there’s a little issue of lifestyle here, but I won’t realise the lifestyle benefit for a few years yet,” Mr Broadfield said.

“Commuting to Margaret River, the drive is just magnificent, there’s a different business sense down there — you start to get on to Margaret River time.”

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