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Nine bid for younger viewers

LOCALLY produced travel television series Postcards has announced two new presenters for the new, prime-time slot.

In the post-series analysis, Channel Nine determined the series had attracted a new younger demographic and in response two new presenters have been added to the team, Brigitta Wuthe from Nuts and Bolts and newcomer Craig James.

Manager of programs and presentation Channel Nine Rick Bryndzej said the success of Postcards had attracted a younger demographic and the new presenters addressed that changed demographic and the new, prime-time slot.

“When we looked back to Postcards we determined that the demographic of the 6.30-7.30 time slot had changed completely. Postcards had enormous appeal and it had picked up a great following in male and female 25 plus age range,” Mr Bryndzej said.

Channel Nine also felt that in the new time slot, following Backyard Blitz, Postcards needed to be aligned with the Backyard Blitz demographic.

The decision to bring in new talent, including the unknown Craig James, was based on a desire to have fresh new faces, rather than talent poached from other television shows.

“We decided to audition new talent, we didn’t deliberately set out to poach people from elsewhere, we wanted fresh faces,” Mr Bryndzej said.

Postcards is just one of a number of locally-produced Channel Nine programs including Just Add Water and Fishing WA.

Both of these series have ended in the last few weeks, and Channel Nine will now spend some time looking at the success and failures of the programs.

“We will look at both these shows in retrospect and look at where we succeeded and where we were less successful, and set out to determine the course of the next series,” Mr Bryndzej said.

Channel Nine was unable to comment on possible changes to the shows and their presenters in the new series.

“Fishing WA was raw and earthy, but that was done like that to appeal to fishermen, along the way we may have made mistakes, and in the post-season analysis we will look at these,” Mr Bryndzej said.

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