One of the nation's premier tourism regions has welcomed its new chief executive to the Margaret River Wine Region in the state's south west.
One of the nation's premier tourism regions has welcomed its new chief executive to the Margaret River Wine Region in the state's south west.
The Augusta Margaret River Tourism Association, the body responsible for promoting the region while increasing visitation and total visitor spend, will now be led by Simon Ambrose.
Mr Ambrose joins the AMRTA after spending the last few years with the Blue Mountains City Council where he was responsible for managing the complex task of developing the new Blue Mountains Cultural Centre.
After spending the last ten years in the eastern states Mr Ambrose is excited to be settling back in to Western Australia and is looking forward to the opportunity of guiding one of the leading tourism associations in Australia.
Full announcement below:
AMRTA Welcomes their new CEO
The Augusta Margaret River Tourism Association (AMRTA) is delighted to welcome their new CEO Simon Ambrose to the Margaret River Wine Region of Australia's South West.
The AMRTA aims to promote the Margaret River Wine Region as a quality destination with quality experiences and to not only increase visitation, but more importantly, increase the total visitor spend in the region.
Mr Ambrose brings a wealth of management experience to drive the continued success of the AMRTA and the realisation of these goals. He is a highly regarded, innovative and dynamic executive who is experienced in directing high-profile businesses and has a demonstrated record of achieving strong strategic outcomes in diverse and competitive environments.
Mr Ambrose joins the AMRTA team from the Blue Mountains City Council where he was responsible for managing the complex task of developing the new Blue Mountains Cultural Centre.
Prior to working in the Blue Mountains, Mr Ambrose led the 2001-02 Asia Pacific Multimedia Festivals for the Victorian Government following which he was appointed Director of Australia's leading sculpture park, the McClelland Gallery and Sculpture Park.
Whilst in Victoria Mr Ambrose served as Deputy Chair of Frankston Tourism and on the Board of Mornington Peninsula Tourism.
Having spent the last ten years in the eastern states Mr Ambrose is excited to be settling back in to Western Australia with his wife, son and daughter who will move over at the end of the school semester.
He is looking forward to the opportunity of guiding one of the leading tourism associations in Australia.
"The AMRTA is widely recognised in this country as a benchmark in visitor servicing and tourism excellence. I am excited and proud to be the CEO of such a prestigious organisation. I look forward to working with a professional and well regarded team and engaging with the community to continually grow the industry," said Mr Ambrose.
Mr Ambrose has already begun familiarising himself with the extensive variety of tourism product in the region having completed a brief tour of the AMRTA attractions on his first day.
"The vast array of products available in the region is incredible. There is so much more to Margaret River than stunning wineries and world-class surf breaks. I am excited about the challenge to sustainably progress the industry and to cultivate and promote new opportunities" he said.
Acting CEO Jayme Hatcher has provided excellent leadership during the transition and will now resume in her role as Attractions Manager for Mammoth, Lake and Jewel Caves, and the Cape Leeuwin Lighthouse.
