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Moving past SWOT’s introspection

During recent decades we’ve witnessed many market-leading firms fall behind startups because of their inability to see the future, and to adapt to meet it; it’s what Harvard Business School professor Clayton Christenson calls the ‘innovator’s dilemma’.

So why do leaders miss seeing sweeping global trends that are about to broadside them? I put a big part of the blame on the standard SWOT analysis used in strategic planning – the age-old tool used to identify an organisation’s strengths, weaknesses, opportunities and threats.   

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Share Price

Closing price for the last 90 trading days
Source: Morningstar

BN30 Index

Index = 100 as of 4 Jan 2016
Source: Morningstar

Total Shareholder Return as at 30/11/16

1 year TSR5 year TSR
76thFortescue Metals Group210%8%
129thSouth32129%0%
431stIluka Resources10%-14%
466thWoodside Petroleum2%3%
558thAtlas Iron-14%-63%
773 WA (and selected non WA) listed companies ranked by 1 year TSR relative to other companies with similar revenue
Source: Morningstar

Share Transactions

03/11/16
$6.9m Bought
23/09/16
$0 Other
23/09/16
$0 Other
Total value as at the date of the transaction
Source: Morningstar

Revenue

1st-Fortescue Metals Group$9,806.1m
2nd↑South32$8,262.9m
3rd-Woodside Petroleum$6,935.4m
4th↑Iluka Resources$884.1m
5th↑Atlas Iron$803.7m
504 listed resources companies ranked by revenue.
Source: Morningstar

Remuneration from Fortescue Metals Group

4thNev Power$5.324m
18thStephen Pearce$2.017m
24thNick Cernotta$1.873m
Ranked by total remuneration from all listed WA companies

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