Mix94.5 continues long reign at the top

08/05/2012 - 14:12


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Mix94.5 continues long reign at the top
Southern Cross Austereo Perth general manager Linda Wayman (L) and Mix94.5 presenter Paula Silbert.

Mix94.5 has come up trumps for the 100th consecutive Perth Radio Survey, despite a significant fall in listeners, ratings agency Nielsen says.

The latest Nielsen survey, released today, showed Mix94.5 winning 12.8 per cent of listener share from Monday through Sunday, falling from 15.6 per cent.

92.9 and 96FM were the second and third place-getters, with 12.1 per cent and 11.7 per cent of listener share, respectively.

"It's an extraordinary achievement for a radio station in today's competitive market to reach 100 consecutive surveys at number one," Southern Cross Austereo general manager, Perth, Linda Wayman said.

"It's testament to MIX 94.5's focus on the local community and the station's overall consistency. Being number one is not something we can take for granted and the tight result today thanks to the ongoing and exceptional work of our team demonstrates that point."

The biggest gainer over the survey was Nova 93.7, which gained 2.4 per cent of listener share, according to Nielsen.

In the highly-competitive breakfast timeslot, ABC720’s Eoin Cameron was a clear number one, with 15.4 per cent of listeners, while Nova 93.7’s Nathan, Nat and Shaun was second with 13.2 per cent.

Mix94.5’s breakfast listener share also tumbled from its previous heights challenging ABC, falling 3.1 per cent in the survey to 11.5 per cent.

92.9 was tops in the Drive segment, from 4:00pm to 7:00pm, with 16.3 per cent of listeners, with Mix94.5 runner up with 13 per cent. 


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