Mix 94.5 still Perth's most popular radio station

26/08/2014 - 15:05

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Mix 94.5 has continued to retain its lead as Perth’s favourite radio station while 92.9 lost 1.3 per cent of its listeners, according to the latest radio survey.

Mix 94.5 still Perth's most popular radio station

Mix 94.5's lead as Perth’s favourite radio station narrowed during the the latest radio ratings period with Nova93.7 taking up much of that ground to be a clear second.

The market leader lost 0.9 percentage points to reach 14.2 per cent of people aged 10 or more, according to the latest ratings. Nova climbed from 11.8 per cent to 12.4 per cent to ensure it was a clear second, followed 96FM on 10.7 per cent.

6PR’s 1.2 percentage point increase in listeners to 10.2 per cent represented the largest upward movement of all stations, following close behind Triple J, which gained 0.6 percentage points to reach 10.3 per cent after losing 2 percentage point in the July survey. The biggest drop in audience share was at 92.9, down 1.3 percentage points to 8 per cent.

ABC720 continued its run in listener losses, down 0.6 percent points to fall just behind 6PR, and tied with Mix 94.5 as the most popular breakfast show.

Mix 94.5 dominated the morning and afternoon ratings but was beaten by Nova in the drive hours, and by ABC720 in the evening ratings.

Triple J and Nova covered 53.4 per cent of listeners aged 18-24 together, while Nova and 92.9 dominated listeners aged 10-17 with a 62.6 per cent following.

 

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