Method + Madness snags software deal

METHOD + Madness has been recognised for its e-business development skills by heading a new division within parent company Sausage Software.

The division, known as METHOD, will concentrate on creating and implementing business solutions such as transaction processing, content management, personalisation and supply chain management.

Method + Madness chief executive officer and founder Stephen Langsford will head METHOD divisions in Sydney, Melbourne, Brisbane and Canberra as well as Perth. Mr Langsford said Method + Madness had been recognised as a good operator.

“I think it’s recognition that we are a well-run operation and we have been able to keep our focus and grow. Consequently we are regarded within the Sausage group as being good operators and good managers,” he said.

“I think good management is what you’ll find lacking in the information technology space and why a number of technology companies are falling over the last few months.”

In recent months, new media companies iNature and Expedior have shut their doors in Perth.

The Subiaco-based Method + Madness will become METHOD and expand to incorporate Sausage’s

e-business offices in the eastern states.

“METHOD has the expertise to deliver on a corporation’s total e-business systems requirements and we’re partnering with enterprise solution vendors to do the ‘heavy lifting’ work of system implementation and integration,” Mr Langsford said.

He said the division would focus on rapid delivery of business solutions using the project management resources of the Sausage Group.

The change will result in Method + Madness expanding to become one of the largest developers of e-business solutions in Australia. It is a big step for the company, which started life in January 1999 offering web design services.

Sausage Software also has announced it will change its corporate identity to reflect the new operations of the group. Sausage, which acquired Method + Madness in 1999, will now be known as SMS Management & Technology.

“Sausage Software will remain our brand for Internet tools and products only,” SMS chief executive officer Lloyd Roberts said.

“The decision recognises the value of our existing brands and SMS Management & Technology will be able to capitalize on the goodwill and reputation which has been established by these businesses over many years.”


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