15/09/2015 - 13:52

Make daydreams part of your sales strategy

15/09/2015 - 13:52


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Far from being a waste of time, daydreaming can open the door to a bright future – if you apply some structure to the process.

Make daydreams part of your sales strategy
VALUABLE ROLE: Rather than being idle, unproductive time, daydreaming can set an agenda for future success. Photo: iStockphoto/Ramolo Tavani

Far from being a waste of time, daydreaming can open the door to a bright future – if you apply some structure to the process. 

Most of us probably associate dreams with nighttime and sleep; but there’s a much more powerful form of dreaming – daydreaming.

The similarity between night dreams and daydreams is that they are both a form of thinking. Dreams are thoughts. Day or night.

Ever daydream? Of course you have. Ever get yelled at for daydreaming? Your mind was off in the clouds someplace? Of course you have.

Unfortunately, your teachers and parents have historically thought (and told you) that daydreaming was bad. They were wrong.

People like Albert Einstein failed in school because they were daydreaming instead of paying attention. My daughter Rebecca was accused of daydreaming in the third grade. I met with the teacher and the principal of the school to answer the teacher’s ‘accusation’ and ‘admonishment’. I asked them whether Rebecca was smart. The teacher said yes, she was.

I said: ‘Rebecca is responding to the fact that you (the teacher) are boring. If you had an ounce of how to present your material in a more compelling way, Rebecca would be at the head of the class. Don’t accuse my child of your inadequacies. And besides, Rebecca isn’t day dreaming, she’s thinking.’

Suffice it to say, Rebecca switched teachers to a more animated and original one. She loved the class. Got straight As, and continued to daydream. She was (and still is) a thinker. And I encouraged her to keep doing it.

Important note: Daydreaming is a meal ticket for you … if you do something about it.

A daydream is the beginning of a journey, an act, a goal, a fantasy. The most important part of daydream is to do it. And take note of it. Not just as whimsical, but as a possibility of what might be. What could be.


When should you daydream? Well, this is just my own theory, based on my own life’s journey. I have found the best times are early in the morning as you wake and wander, or while looking in your bathroom mirror (that’s why I post my goals there), or late at night as you prepare to retire. Times when your mind is free to wander. Times when your mind is more open, more fertile, more receptive to new thoughts.

Daydreaming is not only good – it’s essential. It’s a tool. And it begins to bring thoughts to the surface.

Daydreams are for:

• an idea you’ve been thinking about;

• something you want (a vacation);

• something you want to change (a job);

• something you want to achieve (a new position);

• something you want improve (your ability to keep customers loyal);

• something you want to accomplish (1,000 Twitter followers);

• something you want to come true (someone recovering from a health issue); and

• something you’re thinking about that you want an answer for (should I move?).

It’snot just a wish. Sometimes daydream are pipedreams. Wishing for money is a classic pipedream. Same with a new house or car. Productive daydreams are about how you will earn the money and what you’ll do that may lead to the achievement.

Here’s how the process works. Here’s how it can work for you, step by step. The daydream must be acted upon.

Pick a quiet place. Have pen and paper with you.

Think general, then specific thoughts. Start generating thoughts, any thoughts that pop into your mind at first. Then go to specific areas of wonderment – family, job, career, future, health, achievement.

Think: Is this what I really want?

Think: How can I make this happen?

Write down the thoughts that have become ideas or actionable intentions.

Think: How can I make this happen?

Make a written goal, but state your intentions and desire.

Make a written plan. This is how I can make this dream a reality.

Action. Doing something is the only way of achieving for yourself. ‘Action’ is another word for ‘work’. You have to work hard for what you really want.

Daydream your way to reality. Picture yourself achieving your dream, and celebrating by carving out more daydream time.

Make your (day)dreams come true, all you need to do is employ the three critical words – think, write, act.

And beware and be aware of the dream killers – doubt, whining and excuses.

You can make your dreams a reality with the famous 1930 Watty Piper quote from The Little Engine that could: ‘I think I can. I think I can.’


Jeffrey Gitomer is an American author, professional speaker and business trainer, who writes and lectures internationally on sales, customer loyalty and personal development.

© 2015 All rights reserved. Don’t reproduce this document without written permission from Jeffrey H. Gitomer and Buy Gitomer.



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