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Logging onto China’s booming tech sector

A PERTH Internet solutions company has expanded its international horizons with an address to a Chinese trade delegation recently.

CHROME Global briefed the group during its 100-day tour of Australia, aimed at developing contacts and researching business solutions opportunities.

The Perth operation was the only new media company in the nation to address the delegation during its visit.

CHROME Global business operations manager Warren Barry said the opportunity was invaluable in establishing relations in the lucrative Asia Pacific market.

“There is a lot of activity going on in China at the moment and, with that sort of delegation being at the senior level, it was a good opportunity to brief them on what we do and to hand out a few business cards,” Mr Barry said.

A survey by Deloitte Touche Tohmatsu estimates there are currently 17 million users online in China, with the figure to expected double every six months. The survey also estimates e-commerce revenue will grow to US$300 billion by 2003, with the majority of this in the business-to-business sector.

“We try to take the best of emerging technologies and bring them into developing countries like Malaysia and China where they don’t have the expertise in-house,” Mr Barry said.

“When China does start developing their infrastructure, there will be a critical mass-type roll out. And 17 million users online, I suspect, is a minute figure.”

The 19 delegates, from the Anhui Province Science and Technology Centre, were following an itinerary organised by Central TAFE’s International Projects division. Coordinator Tania Cecconi said the delegation’s experience in Australia would help shape future development in China.

“It’s an opportunity for relationship building,” Ms Cecconi said. “The delegates are senior government administrators in a range of departments, from economic management, to planning and research, to engineering and resource management.

“Their experiences and their advice will help shape the path of the micro-development of business and government strategy.”

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