Lifting women’s football

For Boom Logistics, investing in sport is not just about brand visibility. It is about where that visibility is directed, and the long-term impact it creates for sport, community, and the next generation.

This approach is reflected in its partnership with the Perth Glory A-League Women (ALW) team, where Boom has invested specifically in the women’s team. 

In a sporting landscape where corporate sponsorship is often shared across both men’s and women’s programs, Boom’s targeted investment signals an intentional shift towards increasing visibility, opportunity and long-term growth for the women’s game. 

What began in the 2024/25 season as a coaching partnership quickly evolved into a Premier Partnership of the ALW team, following strong alignment in values between both organisations and early buy-in from players and staff.  

The shared values and commitment to the community had been clear from the beginning, said Perth Glory Business Management Manager, Daniel De Aguiar.

“There was a genuine connection early on,” Mr De Aguiar said. “Boom really wanted to help put women’s football on the map and give back to the community. That alignment in values accelerated the partnership within months. Now they are the standalone Premier Partner for the ALW.”

“Having a partner invest specifically into the women’s program is significant,” he said. “It allows us to generate dedicated revenue and reinvest back into the team and its growth.”

For players, that visibility has been tangible. 

Perth Glory captain Isobel Dalton, who has a long history of advocating for pay parity in womens’ football, said the partnership had created visibility for the team as female players, because it was focused purely on the womens’ team. 

“It’s encouraging to see that there is much more support for womens’ sport now, and that has really made a difference for us,” she said.

Community impact close to home

The partnership has increased community engagement, with more families, young players and local clubs attending games and interacting with the team. 

Working alongside Perth Glory, Boom has supported initiatives that bring grassroots communities into the stadium, helping grow participation and interest at a local level. The connection between elite sport and community is where the partnership is seeing its most meaningful impact. 

Boom Logistics General Manager Christopher Vas has seen this firsthand.

Through regular interactions with players on the sidelines at ALW matches, his eldest daughter developed a genuine connection to the team and passion for the game. 

“They took the time to speak with, remember and encourage her,” Mr Vas said. “She’d go down to get autographs, make scrapbooks and follow the team through the season.” 

At the final home game of the season, that connection was cemented when players Isobel Dalton and Megan Wynne followed through on a promise to give Mr Vas’ daughter their match-worn shirts.

“It meant everything to her,” Mr Vas said. “Now she’s the one asking when we’re going to watch the next game.” 

For Ms Dalton, moments like these reflect the connection players build with the next generation, and the role they play as visible role models 

“It’s heartwarming to see how eager they are to meet us and get to know us,” she said. 

It is this kind of connection, built through visibility, access and genuine engagement that sits at the heart of Boom Logistics’ partnership with Perth Glory, demonstrating how targeted investment in women’s sport translates into real community impact at the grassroots level. 

A partnership extending beyond sport 

Boom’s support is also creating opportunities for athletes beyond the pitch. 

In a sport where contracts are often short-term and less predictable, players are required to think about long-term career pathways.

Boom has provided players with exposure to opportunities in the workforce, offering insight into industries such as logistics and construction, presenting pathways into post-sport careers.

For Ms Dalton, this exposure has been both practical and reassuring. 

“It gave me the confidence that I can go out there and seek jobs post-sport,” she said. “It’s something we think about often and knowing there are opportunities and employers who are willing to back us gives me the assurance that I can pursue roles based on my experience as an athlete.”

Boom Logistics CEO Lester Fernandez said providing players with exposure to opportunities outside football aligns closely with the company’s values. 

“The traits and qualities developed as an athlete – teamwork, discipline, resilience and a drive to excel, are the same qualities we value at Boom,” Mr Fernandez said. 

“That alignment is what makes this partnership meaningful. We’re proud to support players not just in their sporting careers, but in providing pathways beyond the game.” 

As women’s football continues to gain momentum, driven by the legacy of major international tournaments, partnerships like Boom’s are helping to shape more sustainable growth in the sport. 

“By investing intentionally in the women’s game, we are supporting a model of partnership that prioritises visibility, creates opportunity, and strengthens the connection between sport and community,” Mr Fernandez said.

In doing so, Boom is not only supporting the current generation of players but helping to inspire the next.