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Lifecare’s cottage plan pays off

A PLAN to corporatise Australia’s “cottage” physiotherapy industry is paying off for WA physiotherapy group Lifecare Health.

The company was already Australia’s largest physiotherapy provider, controlling 14 centres before it headed east last year.

Lifecare bought Sports Medicine Centres of Victoria, probably Australia’s second largest physiotherapy provider.

SMCV also looked after a number of the Victorian-based Australian Football League teams.

Lifecare operations manager Cameron Tweedy said the company had signed its first franchisee in Victoria.

It has also bought several other centres on the east coast and has signed two franchisees in New South Wales.

Mr Tweedy said Lifecare planned to set up its infrastructure in the eastern states before signing franchisees.

In WA it has 24 centres – the majority owned by franchisees.

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