PERTH’s Ben Hoffman was propelled from a former fruit and veg store manager to an inter-national high-tech visionary last week when a local syndicate poured almost $2 million into his Subiaco company, SignIQ.

PERTH’s Ben Hoffman was propelled from a former fruit and veg store manager to an inter-national high-tech visionary last week when a local syndicate poured almost $2 million into his Subiaco company, SignIQ.