IT’S fair to say that kilts and bagpipes aren’t usually a big feature on Channel Ten’s Video Hits on Saturday morning.
IT’S fair to say that kilts and bagpipes aren’t usually a big feature on Channel Ten’s Video Hits on Saturday morning.
However, local film director Jenni Wetters and Perth talent Jebediah have changed all that with the new video for their latest single – Fall Down.
Ms Wetters’ company Conspicuous was chosen to develop the music video after a number of treatments were submitted from directors all over the country.
Naked Ape Manager Heath Bradby said it was usual for a record company to send the song to four or five different video producers and then choose the best treatment for production.
“We’ve been working with Jenni for years and we feel really confident working with her,” Mr Bradby said.
“And she’s here, so we feel like we have better control with the record company on the east coast.
“It still makes me giggle and I’ve seen it 50 times.”
While Naked Ape’s core business is managing artists, it also runs a record label called Redline Records.
Music videos are complex productions that involve three distinct stakeholders – the band, the band’s management and the record company which, in this case, is Sony.
“From a record company’s perspective they’re (videos) used to sell more records, and from the band’s perspective they’re usually tedious to make, but it’s also a work of art and that’s where the clashes occur,” Mr Bradby said.
“Video is such a collision of art and commerce.”
And although it’s ended up one of the most expensive videos Naked Ape has ever been involved with, the costs are not comparable to the huge costs associated with traditional advertising.
“I first worked for Jebediah when I was at uni and they had just started out, and I guess it’s just continued on,” Ms Wetter said.
“In demos (of the single), one guitar sounded a lot like bagpipes so I got the bagpipes into the video.
“I went to a couple of highland dance classes and thought it was awesome … and it’s kind of nice to see the guys in skirts, sorry … kilts.
“It’s a big dance number and its choreography had two sets of dancers. I was trying to build up the intensity of the dance.”
However, local film director Jenni Wetters and Perth talent Jebediah have changed all that with the new video for their latest single – Fall Down.
Ms Wetters’ company Conspicuous was chosen to develop the music video after a number of treatments were submitted from directors all over the country.
Naked Ape Manager Heath Bradby said it was usual for a record company to send the song to four or five different video producers and then choose the best treatment for production.
“We’ve been working with Jenni for years and we feel really confident working with her,” Mr Bradby said.
“And she’s here, so we feel like we have better control with the record company on the east coast.
“It still makes me giggle and I’ve seen it 50 times.”
While Naked Ape’s core business is managing artists, it also runs a record label called Redline Records.
Music videos are complex productions that involve three distinct stakeholders – the band, the band’s management and the record company which, in this case, is Sony.
“From a record company’s perspective they’re (videos) used to sell more records, and from the band’s perspective they’re usually tedious to make, but it’s also a work of art and that’s where the clashes occur,” Mr Bradby said.
“Video is such a collision of art and commerce.”
And although it’s ended up one of the most expensive videos Naked Ape has ever been involved with, the costs are not comparable to the huge costs associated with traditional advertising.
“I first worked for Jebediah when I was at uni and they had just started out, and I guess it’s just continued on,” Ms Wetter said.
“In demos (of the single), one guitar sounded a lot like bagpipes so I got the bagpipes into the video.
“I went to a couple of highland dance classes and thought it was awesome … and it’s kind of nice to see the guys in skirts, sorry … kilts.
“It’s a big dance number and its choreography had two sets of dancers. I was trying to build up the intensity of the dance.”
