Internet job advertising takes over from press

THE gloomy ANZ job advertisement report this week and last week’s Australian Bur-eau of Statistics report that job advertisements are dramatically down are way off the beam, according to one of Australia’s top recruitment organisations.

Seeking a job on the Internet has become increasingly popular to the extent it is dramatically impacting on newspaper advertising.

While the ANZ says that jobs being advertised in newspapers are down last month 7.9 per cent, jobs advertised on the Internet are up 1.9 per cent.

Jobs advertised on the Internet for Western Australia have trebled since the Internet Job Index

was introduced in December 99.

In last month’s survey, a downturn in January, blamed on the state election, was clawed back in February and escalated in March, giving WA one of the best outlooks of all states.

Only Queensland shows the same potential as WA.

A year ago, WA jobs advertised on the Internet represented just 1.67 per cent of the national average. Now it is 3.69 per cent.

According to Robert Olivier, a director of Olivier Recruitment Group, one of Australia’s top 100 fastest growing companies, the ANZ and ABS surveys are missing the mark because they don’t realise the impact the Internet is having on the job advertising market.

“A recent American report suggests that Internet job advertising is a key factor in declining newspaper revenues in the US and we believe that is happening in Australia as well,” he said.

“While the ABS suggests there has been a 15.1 per cent drop in job vacancies over the year, the IJI (Internet Job Index) shows that jobs advertised on the internet are up 24.8 per cent.

“There could be not better proof that cost-effective Internet advertising has taken over as the way Australian companies recruit.

“Our figures correlate very well with last week’s ABS survey. It estimates that 96,000 were available in February. Our research department counted an average of 92,755 jobs advertised on the Net each week in that month, and 94,502 in March.

This was in stark contrast to the 10 per cent decline (to an average of 21,753 a week) in the number of metropolitan newspaper ads for February.

He said that in the past year more than 49 per cent of the people his company had placed into jobs came to them through the Internet.

“We started advertising jobs on the Internet back in 1995 and for three years we didn’t get one result from it.

“Now it has become an ex-tremely important medium.”

While the Internet may be winning its war, unfortunately the news for those in the industry seeking jobs isn’t good.

While the IJI is up 1.9 per cent thanks to science, mining and engineering, the IT&T, multimedia and jobs are down.

The IT and telecommunications has dropped for the seventh month in a row, falling 7.1 per cent last month. IT&T’s share of the overall Internet job advertising has dropped from 43.5 per cent from December 1999 to 35.4 per cent now.

The multimedia and Internet and graphics sector has also continued to decline over the past 11 months, falling 15.8 per cent last month.

“There are now less jobs advertised in these e-commerce and sectors than in December 1999,” Mr Oliver says.

The multimedia sector has dropped 10 per cent since December 1999.

However, the good news is that the rest of the Australian job vacancies are up despite the fact that newspaper ads are down.

There was a 1.9 per cent on an internet job bounce back of 5.95 per cent in February, Mr Oliver says. “This is not great news, but it does paint a brighter picture than much of the opinion that’s being reported,” he said.

Sectors showing notable im-provement are Science and Engineering and Mining.

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