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Huge growth expected for WA animation

WESTERN Australian artists are being invited to apply for industry development funds to produce short animation works.

Animation is proving to be a valuable and growing business for WA.

Animation Works director Colin South estimated that animation was worth about $10 million a year to the State.

“We’ve done about $5 million worth of work in the past two years,” he said.

Animation Works produces the decidedly politically incorrect television show Quads.

Mr South said besides television work, animation was increasingly being used in Internet productions, special effects and computer games.

Film and Television Institute marketing manager John Cope said the institute had created the Centre for Advanced Screen Digital Animation two years ago and the funding was really the culmination of that.

He said computer games would be a huge growth area for animation.

The funding for the animation program has been made available by the Lotteries Commission and a joint initiative between the WA Government, the Film and Television Institute and the Australian Broadcasting Corporation, and will help local artists gain the opportunity to further develop their skills and gain national exposure.

Between 15 and 25 short form animation productions will be commissioned for presentation on the ABC’s Saturday morning FLY program, the FLY digital channel or FLY online.

Under the agreement with FLY the Government, through the Lotteries Commission, will provide $130,000 funding, the ABC will provide a licence fee of a maximum of $30,000 for the rights and the Film and Television Institute will provide facilities and animation equipment valued at $40,000.

Applications for funding can be obtained from the FTI. All projects need to be able to be delivered and completed by June 30.

FLY TV is the ABC’s youth channel and offers Australian youth a non-commercial service dedicated to their interests.

p Next week WA Business News will investigate the State’s growing animation sector.

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