How to export successfully

SUCCESSFUL international trade requires strategy, RSM Bird Cameron’s international client services director, Neil Hough, has told a company export seminar.

Mr Hough recommended a strategy that answered the following questions:

n Would you establish or conduct business in the same manner in Australia? Therefore, why would you act differently offshore?

n Do you assume that everything offshore is the same as Australia?

n Do you have the resources to deal with a foreign market?

Mr Hough said inadequate planning increased the risk.

The RSM International group has developed a planning and co-ordination model that involves a process starting with self assessment research through to the creation of a strategy and through to operational issues.

The model is designed to assist any Australian company wanting to get into export and foreign investment.

Mr Hough said Australia represented so small a part of the international markets that we needed to access the world markets through this international trade and investment.

I have always been amused by the total inadequacy of a lot of research that is undertaken by most Australian firms when they decide to export

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