SUCCESSFUL international trade requires strategy, RSM Bird Cameron’s international client services director, Neil Hough, has told a company export seminar.
Mr Hough recommended a strategy that answered the following questions:
n Would you establish or conduct business in the same manner in Australia? Therefore, why would you act differently offshore?
n Do you assume that everything offshore is the same as Australia?
n Do you have the resources to deal with a foreign market?
Mr Hough said inadequate planning increased the risk.
The RSM International group has developed a planning and co-ordination model that involves a process starting with self assessment research through to the creation of a strategy and through to operational issues.
The model is designed to assist any Australian company wanting to get into export and foreign investment.
Mr Hough said Australia represented so small a part of the international markets that we needed to access the world markets through this international trade and investment.
I have always been amused by the total inadequacy of a lot of research that is undertaken by most Australian firms when they decide to export
