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For Holden right now the best thing might be to deal with the local manufacturing issue behind closed doors, and leave paid advertising to promote its cars.

Holden’s advertising campaign misses the mark

In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car making in Australia by 2017.

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