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Goldfields chases MICE

THE Goldfields is making a big push to attract Meetings, Incentives, Conventions and Exhibition business.

Goldfields MICE program coordinator Christine Boase said her initial role was to educate operators on the value of MICE business and to encourage and educate local associations and organisations to bid for conferences to be held in the Goldfields.

The Perth Convention Bureau is offering help through its Regional Convention Pilot Program. Further assistance is coming from the Kalgoorlie Tourism Association and the Goldfields Esperance Development Commission.

Kalgoorlie hosts two major mining events – Mining Expo and Diggers and Dealers.

Ms Boase will continue to target the mining industry for meetings business along with government departments, distance education, agricultural and environmental groups.

MICE infrastructure in Kalgoorlie includes the Goldfields Arts Centre with its 400-seat stadium.

Ms Boase said conferences that would benefit from being held in the Goldfields were bypassing the region.

Kalgoorlie is home of the Centre for Management of Arid Environments that is involved in several studies in the area.

“We believe the Goldfields has special attraction for environmental and scientific groups,” Ms Boase said.

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