18/03/2003 - 21:00

Getting the naming right

18/03/2003 - 21:00


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THE absence of a name or signage on a restaurant during the first two weeks of business may seem a little unusual but it has proved to be a talking point among Subiaco diners.

Getting the naming right

THE absence of a name or signage on a restaurant during the first two weeks of business may seem a little unusual but it has proved to be a talking point among Subiaco diners. For a few weeks now the former Seafood Emporium (located next to Sheridan Australia) has been operating as a new seafood restaurant. But what on earth is it called? Well, the wait is over, according to front-of-house manager (and WA Aids Council promo man) Russell Dewson-Jones.

“There was a problem getting our liquor licence so we were ready to open with a restricted menu, but we wanted to do an official opening, so we did not release the name,” Mr Dewson-Jones says.

That opening takes place tonight under the name Atlantic (located at 118 Rokeby Rd), with ownership still in the names of Seafood Emporium owners Brendan Julian and Paul Zisopolous.

“It closed in December and was gutted and I came in as a consultant,” Mr Dewson-Jones says.

“We wanted to maintain the seafood but make sure it was affordable.”

Josh Shannahan (who worked with Zen Sea chef Stuart Ferguson at B Restaurant) is the head chef and there is more than just seafood on the menu.

Atlantic operates Monday to Saturday from 11am till late.

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Did you know C Restaurant has a Japanese chef as well as an Australian executive chef? Did you know you can get a meal at C for under $25? And did you know C Restaurant puts on great afternoon drinks from 4.30pm on Friday? According to the C Restaurant management team, too many people have missed out on what C does, so they’ve put together an events and promotional line-up aimed at dispelling image myths and proving to food punters that there’s more to enjoy at C than a CBD view.

Walter Bruyn has come in as events manager and he’s keen to tell the Perth dining public that C has quality food, good service, great wine and, if you happen to notice the view, well that’s a bonus.

“We are not taking the view for granted. We are perceived as being expensive and I do not think that we are, given what we offer,” Mr Bruyn says.

While he isn’t keen to chat about the ‘A-class’ stigma the restaurant attracted about a year ago (before a partnership change at the helm), Mr Bruyn is keen to promote that the restaurant is a place with something for everyone. A place to meet for a beer to cap off the working week, to have a business lunch, or that special dinner.

The first in a list of promotions is the ‘Beers from around the World Luncheon’, which features beer tastings matched with a three-course meal for $55. Held on Sun-day March 30 and hosted by beer expert Frank Maley, this event is aimed at making Sundays a day to enjoy a relaxing time in the city.

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The Perth Food and Wine Fair kicks of this weekend at Russell Square in Northbridge. Organisers are excited about new operators joining the food exhibits that include Box Deli, Essential Ingredient, The Sandcastle Organic Café, Western Potatoes, and The Retro Chef Martin Gillespie. They will join about 100 other exhibitors for an afternoon of (12 noon to 5pm) good food and wine tastings. All proceeds go to the WA Aids Council.

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If you want to have a chat to Michael Whyte from Vasse Felix, or if you just want a free sample of his wines, then make sure you drift past The Globe Wine Bar on Friday April 4. As part of The Globe’s monthly Meet the Maker nights (held on the first Friday of each month) Mr Whyte will be on deck to chat all things Vasse Felix between 5.30pm and 6.30pm on April 4.


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