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Fremantle rolls out business-like image

FREMANTLE means business.

That is the image both the Fremantle City Council and the Fremantle Chamber of Commerce is trying to portray for the twenty-first century.

It was also the theme of a launch by the Fremantle Chamber of Commerce at its Christmas party.

The Fremantle City Council has also launched a booklet entitled Invest in Fremantle – Business Investment Essentials that highlights the attractiveness of Fremantle in terms of facilities and attractions for employees.

Fremantle Mayor Richard Utting, outlining council intentions in the booklet, wrote: “Our aim is to further cultivate business relationships of mutual benefit and develop the many economic opportunities which exist here in Fremantle.

“We hope you will consider expanding your existing business or locating your business in our great city and that your organisation can become an integral part of this diverse, vibrant and expanding economic base for local, national or global markets.”

Fremantle has always struggled to attract large corporations who have traditionally been drawn to the Perth central business district and West Perth.

At a recent breakfast hosted by the Fremantle Chamber of Commerce, Fremantle Property Group proprietor Bob Shields called for businesses to consider Fremantle as the place to be in the twenty-first century.

He said, to attract these businesses, Fremantle badly needed A-grade offices that could rival not only the West Perth offices but also Perth CBD offices.

Mr Shields said the four hectares on the harbour surrounding the proposed new $35 million maritime museum would serve as an ideal base for vibrant Fremantle businesses because of the area’s proximity to the harbour and City facilities.

According to The West End Study commissioned by the City of Fremantle, estimated total output is $2.5 billion which represents about 11 per cent of the estimated Perth metropolitan region output.

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