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Firm focus on regional support

A PARTNERSHIP between Mazda WA and Country Arts WA has provided a driving force for the arts in regional Western Australia over the past five years.

Mazda has supported the Country Arts WA activities almost since the inception of the regional arts program seven years ago.

The sponsorship relationship is a little unusual in the sense that Country Arts WA doesn’t offer any arts product that Mazda WA can leverage.

Country Arts WA is a facilitation and development organisation that helps regional communities get involved in their own events.

However, the partnership provides Mazda with valuable exposure in regional WA and enables Mazda staff to take a more active role in these communities.

Country Arts WA general manager Andy Farrant said Mazda recognised an opportunity to service its regional network through the activities Country Arts WA facilitated.

“In a way it’s very hard for us as an arts organisation to approach sponsors because our success means other people’s success,” Mr Farrant said.

“The partnership has meant we can get further into the west and promote the value of the arts across the State. For Mazda it has meant they’ve been able to meet some regional communities, and that’s assisted with the sales of motor vehicles.

“The Mazda vehicle is often out on tour or providing ancillary support for tours.”

The agreement is underpinned by Mazda WA State manager Brian Butterworth’s commitment to the performing arts.

“We looked at sports to see if there was any opportunity in any particular sport … but WA Country Arts embraced a whole range of interests,” Mr Butterworth said.

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10th-Black Swan State Theatre Company$5.9m
11th↓FORM$5.8m
12th-Country Arts WA$5.1m
13th↓Broome Aboriginal Media Association$3.8m
14th↓Fremantle Arts CentreNFP
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