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Farm campaign wins PR award

THE fight to secure almost $43 million in funding for drought stricken WA farmers has won the WA Farmers Federation recognition at the Public Relations Insti-tute of Australia, WA Awards.

WAFF won awards in two separate categories – Issues/Crisis Management and Government Communication.

WAFF marketing and communication manager Trisha Lee said the awards recognised WAFF’s efforts to communicate on specific issues with the broader community and farmers.

“We really targeted the State Government and they responded by putting together a committee and decided to award $10.6 million,” Ms Lee said.

“We also lobbied the State Government to lobby the Federal Government … by December /January emotions were running very high and we used that and got a lot of media coverage.”

The public relations campaign, was funded by a meagre budget with the support of a large voluntary staff.

The campaign also targeted the negative sentiment towards the plight of farmers that exists in certain quarters of the community.

“We were also concerned that we didn’t sound like a bunch of whingeing farmers,” Ms Lee said.

“We were trying to say this is the problem and here how we’re helping ourselves.”

All of the winners from the WA Awards will progress to the national public relations industry awards, the Golden Target Awards which will take place in WA in October.

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