Domain names a valuable commodity

A ROSE by any other name.

The great bard, William Shakespeare had no idea when he wrote this line that a name was, in some instances, the most important aspect of a business.

The Internet has certainly changed the face of business. Years ago, it was the business name that was a tradable commodity.

Enterprising people would register a whole series of names and force any new entrant to the market that wanted to use the particular name to pay exorbitant amounts of money to buy the name from the registered owner.

The current tradable commodity is the domain name. Domain names are the business names of the Internet. For example, the domain name was sold to an anonymous buyer for the staggering figure of $823,456 (US).

In Australia, the cost of registering domain names through Melbourne IT is $110 for, and names and $125 for a two-year registration of a name.

The rush for domain names has been quite spectacular with industry participants describing the growth as exponential. It has also now created a subsidiary industry.

It is now possible to register domain names ending in through companies such as Webology. Why .nu? Nu is the suffix for a Pacific Ocean island called Niue.

One of the world’s smallest countries, Niue lies 565 kilometres south of the Samoas in the South Pacific and is about the same distance northeast of Tonga and northwest of the Cook Islands.

The domain name may well be taken in Australia as a name but could well be available as a name.

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
47 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer