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Digital dilemma as business recognises potential of social media 'conversations'

ADVERTISING agency 303 couldn’t keep up with coverage its Enjoy the Ride campaign attracted in social media in the days following its launch on behalf of the Office of Road Safety.

The counter-intuitive anti-speeding campaign that focused on the benefits of not speeding rather than its bloody consequences went viral and took on a life of its own online.

For the head of planning at 303 Derry Simpson the response was confirmation that, when a campaign hits the mark, the digital communities will drive the online exposure.

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PPR

Number of registered lobbyist staff in WA

1st-Cannings Purple15
2nd↑PPR10
3rd↓GRA Everingham7
4th↑Riley Mathewson Public Relations6
5th↓FTI Consulting4
15 lobbyists ranked by number of registered lobbyist staff in WA

Consultants

1st-PPR22
2nd-Cannings Purple21
3rd-Clarity Communications20
4th-Platform Communications15
5th-FTI Consulting13
41 public & investor relations firms ranked by number of consultants in WA

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