Deal provides boost for DMA

A LOCAL computer wholesale distributor has received a boost from Acer Communications and Multimedia’s strategy to increase its penetration across state markets.

Direct Memory Access (DMA) recently signed a deal whereby the Osborne Park-based wholesaler will distribute most of AcerCM’s product catalogue in WA. Previously, DMA had only sold select AcerCM peripherals.

DMA sales and product manager Jimmy Lee said AcerCM would provide and additional product back up under the deal.

“It is important not only because we are officially representing AcerCM in WA, but as a dealer we get full marketing and technical support from them,” Mr Lee said.

“Getting the deal signed means we will get exclusive pricing on their products. It also means we have to commit to a larger quantity, but I think the lower pricing and better planning makes up for it.

“The market is pretty tough at the moment.

“That is why we felt we needed more direct support from the manufacturers.”

DMA is already in partnership with Panasonic to distribute its range of computer peripherals.

The AcerCM deal comes on the heels of the company signing up Victorian wholesaler BBF to distribute Acer products in Victoria.