20/07/1999 - 22:00

Data accuracy gives cause for complaint

20/07/1999 - 22:00


Upgrade your subscription to use this feature.

WINNING a new customer costs five times as much as it does to keep an existing one. Even so, the average business will lose between ten per cent and thirty per cent of customers each year.

Subscribe today for award-winning, unbiased and trusted journalism

Subscription Options