Renae Bunster’s flagship hot sauce listed on the US Amazon website a few weeks ago. Photo: Attila Csaszar

Crowdfunding, saucy branding add spice to Bunsters exports

A distinctive recipe, creative product name and a viral crowdfunding campaign have been the key ingredients of success for a local hot sauce business.


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Great story. Right product, right time and pitched right for the given market. When wielded correctly there's great value in the irreverent WA approach - even if it means that the product name can't be printed in mainstream press or carried in all shops.

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