CONSISTENT repetition and reinforcement is the key to building a successful brand.Coca-Cola, which owns the world’s most valuable brand, has stuck to the same symbolism – built around its buddy bottle – for more than 70 years.

CONSISTENT repetition and reinforcement is the key to building a successful brand.Coca-Cola, which owns the world’s most valuable brand, has stuck to the same symbolism – built around its buddy bottle – for more than 70 years.