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Community ‘needs to work together’

FREMANTLE business and its community needed to work together and put a stop to mud slinging, Fremantle Chamber of Commerce executive John Longley said.

“There is a culture of negativity and I would like to see that changed,” Mr Longley said.

He said disagreements should be dealt with behind closed doors and not in the public with the media “blowing up” the differing views.

Despite this, he believed everyone wanted the best for the city.

“Businesses need to put Fremantle first whenever it makes a decision that could affect the city,” Mr Longley said.

With this in mind and as a way to attract new members, the Chamber of Commerce and the City of Fremantle have embarked on a new $250,000 marketing campaign called Fremantle First

The city has contributed $140,000 to the marketing campaign.

The chamber hopes the drive will increase its membership from 350 to 1,000.

“That will provide us with greater resources to promote Fremantle. The business voice will become more coherent,” Mr Longley said.

He said in the past that was not always the case and decisions were often made haphazardly.

“It is our aim to make Fremantle first in tourism, retailing and commerce and industry,” he said.

“If we can get every Fremantle business to consider the good of the city then we will get a situation where the individual businesses will also become better off.”

Mr Longley believes some of the most unique shops in the State were in Fremantle.

“If you are looking for the normal shopping centre experience then sure go to Garden City or other centres, but if you are looking for something unique come to Fremantle,” Mr Longley said.

The city is also becoming a drawcard for IT firms who want to set up in WA because of the lifestyle attractions.

“We are taking on West Perth. The city and the chamber are working closely to make that happen.”

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