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Comeback for 3D

THREE-DIMENSIONAL televisions are beginning to hit the US market and sales of DDD TVs and software are tipped to reach $2 million over the next year.

It has taken Dynamic Digital Depth more than five years to get this far, with more than $20 million ploughed into research and development.

The company, originally based in Victoria Park, has moved headquarters to Santa Monica in California’s ‘silicon valley’.

According to Perth-based R&D director Phil Harman the move to the US provided the company with the ability to find new finance and to be part of a major consumer market.

While it could be five years before the technology is in use in Australia, the company’s research department, based in Technology Park in Bentley, is working on making the technology available for medical and surgical procedures.

The two-dimensional monitors in use

now give no perception of depth, making

the potential for error relatively high.

Mr Harman told a recent Australian-Israel Chamber of Commerce breakfast that both Samsung and Motorola already had indicated interest in the concept by committing millions of dollars between them to fund the marketing and development of the technology.

While the company is going to focus its marketing attention on earlier adopters of new technology such as marketing companies, shopping centres and trade shows, within two years the US consumer will be targeted.

The company also has patented the technology used to change two-dimensional television programs and movies into three-dimensional programs.

The company charges $5,000 for each minute of film that needs to be converted. Interest from Hollywood could translate into another lucrative revenue stream for the company.

DDD began its life as Xenotech out in Osborne Park.

Among its first products was a three-dimensional car racing game.

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